How can awnings help you save on energy?

One way that people protect themselves from the harmful rays of the sun is by installing awnings in Sydney or other types of shading devices in their homes or businesses. Awnings help provide shade and shelter from intense sunlight for your windows, patio areas, and more.

Advantages of installing awnings are:

-They provide shade and shelter from the sun.

-They protect you from strong heat rays that can make it difficult to enjoy your outdoor space during summer months.

-You will be able to feel more comfortable with a little relief from the hot, bright light of sunlight on your skin all day long.

-It’s like having an entire room for shade next to any window in your home or business.

-If you’re worried about your furniture, don’t be! Awnings are designed to minimize damage and protect the furniture from the sun.

Awnings can also help with energy savings by shading a home or business from heat gain in summer months. During this period of time, it is important not only to stay cool but also reduce any chance for buildings to overheat which will result in higher air conditioning costs during peak periods such as hot days, evenings, nights and mornings. So why not save on both cost and comfort simultaneously?

The different types of awnings that help conserve energy are:

-Vertical awnings: these hug the wall and can be tilted up to provide shade from an intense sun. Vertical Awning fabric is UV resistant which protects outdoor furniture, plants, floors, etc., from fading due to exposure to the sun.

-Horizontal or overhangs: they are installed directly above windows on homes and businesses for protection of furnishings below them during hot weather periods as well as keeping interiors cooler by shading window glass in summer months. Horizontal or Overhang fabrics do not need any water source so it’s easy installation process with no maintenance needed at all!

-Straight drop awnings: straight drop awnings in Sydney are the most common type of awnings and are installed at the front or back of buildings. These types of awnings provide shade from both sun and rain making it an all-season protection for your home!

Public Speaking Presentation Techniques

Preparation, Presentation, Persuasion are the key ingredients when you are speaking to 10 or 500 people. Your audience will judge your presentation within 30 seconds; 55% by your body language, 38% the quality of your voice and 7% the words you say. The most effective way to communicate to your audience is with accuracy and energy.

55% of how people perceive you is body language:
* Look at your audience, glancing at your notes only occasionally.
* Step out from behind the lectern or podium to make yourself accessible to the audience.
* Use your hands to emphasize a point, otherwise relax them at your side.
* Use flowing movements. Rocking side to side indicates insecurity.
* Smile and be dramatic or humorous when appropriate. It denotes you are a multi-faceted person.
* If you need notes make them on 5 x 7 index cards; not paper because it’s noisy. Use black ink for your main bullet points and red or another color for sub-points. Number the top corner of the cards.
* Place a glass of lukewarm water near your notes (cold closes your throat).
* If you blank out and forget a point, take a sip of water and check your notes.

38% of how people perceive you is by your voice inflection:
* Practice your speech out loud repeatedly. Eliminate umms, ahs and maybes. A pause is more powerful. If you connect your name and your company together: “Hi, I’m Bill Smith and my company is XYZ”, it would not be as effective as “Hi, I’m Bill Smith. (pause) The name of my company is (pause) XYZ.” This method draws the listener’s attention toward what you will say next. Pausing also helps the listener to digest what you have said before you go on speaking.
* Female speakers, lower your pitch.

7% of how people perceive you is by your words:
* Eliminate words like if, someday, but, problem, issue. If you have a problem, mention it once, and then go into conclusions, results, answers and solutions.
* Use powerful words: memorable, colossal, limitless, family, friendly and excellence.
* Opening your speech is your chance to attract your listeners attention. A powerful technique is to open with a statement or question to get them focused on you and your presentation. An eloquent analogy or comparison to preface what you intend to say is an audience grabber.
* Closing your speech is another opportunity to create a call to action finish for your audience in. You could end by using an famous quotation, or a slogan or a story that sums up your topic.

Your audience is rooting for you. They want to benefit from what you have to say. Practice your speech standing up, record yourself, play it back and have friends or family critique you. Take deep breaths and realize that nervousness is normal. The secret to giving an excellent speech is to commit, prepare and rehearse. Have fun, make audience eye contact, project your voice clearly and be committed to what you are saying.

Two Tips to Start Promoting Your Business Online

Everyone is trying to promote their business online – from the mom-and-pop retailer to the big-name brands like Macy’s and Sony. Don’t be discouraged by the deluge of promotions and options out there. This article is not a do-it-all guide, but it will offer you some key points on how to get started.

1. Identify Your Market- Do They Use Facebook or Craigslist?

The above is not an either/or, but it’s an example of the way you should be thinking as a business owner. Identifying your market is always difficult, but if you’ve already done this, you’ll know where on the internet you’re going to want to spend a majority of your time and money. One of the rages in today’s digital world is “social media”. While it’s necessary for you (yes, necessary!) to have a Twitter, LinkedIn, and Facebook, don’t go overboard. Keep in mind that the majority of Facebook users are savvy youths who are keenly aware that they are being advertised to. If your services and products are for 15-28 year old’s, Facebook ads and promotions are a good place to explore. If your services and products are for those in their 30s-60s, Craigslist is a cheaper alternative. Online advertising is expensive, and in order to use this money wisely, it’s going to be best for you to target where you will get the most bang for your buck.

2. Learn Basic HTML

This is, believe it or not, easier than it seems. Take a tutorial. The reason for this is that you’re going to want to start generating landing pages for your sales and services. What is a landing page? Go to Craigslist, look in financial services, and click on one of the links. Generally, these pages will show up in the ad or pop-up when you click it. A landing page is basically a sales page that is looking to entice your audience to learn more. Design your landing page according to your target market. For teens, something flashier is necessary. For adults, something more streamlined will do the trick. Again, you don’t have to go overboard with HTML. There are plenty of free tutorials online. Most landing pages simply need a few images, color, and a title to pique interest.

These two tips go hand in hand. You’re going to start marketing. And good marketing is going to start with landing pages that are directly targeted to your audience. Unlike the luxury of a TV commercial or print ad, you’re going to have to be extremely specific. There are millions of people marketing online. Get started with these two tips and you will be ahead of the game.